Custom E-Commerce & Retail Packaging

Paperboard Caliper and Grammage (GSM) Selection for Retail Folding Cartons

Published: 16 6 月, 2026 By Clara Lindqvist Category: Custom E-Commerce & Retail Packaging

Paperboard rigidity dictates retail shelf presence and tactile luxury.

Paperboard Grades Compared

Solid Bleached Sulfate (SBS): Premium pure virgin fiber with bright white core for luxury cosmetic cartons.
Coated Duplex Board (CCNB): Economical recycled grey-back board for consumer dry goods.

Caliper to Weight Calibration

Matching carton volume to paperboard point thickness (18pt = 350 GSM) prevents shelf bowing under ambient humidity.

Clara Lindqvist VERIFIED CONTRIBUTOR

Nordic Luxury Packaging & Tactile Experience Consultant

Editorial Credentials: B.A. in Industrial Graphic Design (Royal College of Art), Specialist in Sustainable Luxury Finishes.

Clara is a Scandinavian graphic & packaging designer dedicated to minimalist luxury aesthetics, specialty textured papers, blind debossing, and tactile brand storytelling.